Nayantara, the biggest newsmaker and ultra gorgeous actress of
south Indian cinema has signed
her first endorsement deal for a record price.
She has become the
Brand Ambassador of designer collection of Pothys, one of the biggest textile showrooms in south. The actress who has never done any
advertisements so far has been politely refusing umpteen offers that came her way as she believed that people should come to the theatres to watch her. She did not want to dilute her exclusivity and aura around her, a strategy which worked to her advantage.
But now it seems she has changed her strategies and has signed this deal. The actress was not available for comment but sources close to the textile shop says: “ Nayantara is the biggest brand in all the four major southern states, where we have showrooms. She will be endorsing our Diwali 2010 collections of designer sarees and with the festival of lights around the corner; we want to cash in on her popularity and reach among family audiences”. The buzz is that the ad will be shot by ace cameraman Ratnavel (of Enthiran fame) and directed by Shankar who is director AL Vijay’s assistant.
